Marketing Manager

To you, Exactly to Us, If You:

• Aspire for career development in the realm of performance marketing and wish to hone your entrepreneurial skills;
• Desire to directly impact the commercial outcome of a product, starting from its inception (and even before that);
• Can articulate your thoughts persuasively and make decisions independently;
• Aren’t intimidated by a fast-paced work environment and are ready to take responsibility for outcomes;
• Are prepared to experiment extensively to find the best solutions;
• Value feedback and strive for rapid professional growth and self-improvement.

Your responsibilities will include:

• Crafting a robust strategy for B2B marketing development tailored to the online gaming sector;
• Effectively managing advertising budgets to meet both marketing and financial objectives;
• Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers’ work;
• Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels;
• Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion;
• Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data;
• Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.

To be successful in this role, you’ll need:

• 3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment;
• Expertise in AI technologies, such as machine learning, data analysis, and personalization;
• A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing;
• Proven experience in navigating the B2B landscape and engaging with users;
• Proficiency in using analytics tools to track and analyze marketing campaign performance;
• Strong critical thinking, data-driven approach, and strong analytical skills;
• Proficiency in English and Spanish;
• Ability to analyze large volumes of information and draw conclusions;
• A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored;
• Creativity and the ability to generate high-quality ideas and hypotheses.

Additional skills that would be beneficial:

• Experience with Google Ads and TikTok for marketing campaigns;
• Proficiency in Portuguese;
• Skills in working with Amplitude and Tableau for marketing analytics;
• Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.

If you are eager to join the financial technology revolution and have a passion for developing game-changing solutions, we invite you to join our growing team at LaFinteca.