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Marketing Manager


To you, Exactly to Us, If You:

  • Aspire for career development in the realm of performance marketing and wish to hone your entrepreneurial skills;
  • Desire to directly impact the commercial outcome of a product, starting from its inception (and even before that);
  • Can articulate your thoughts persuasively and make decisions independently;
  • Aren’t intimidated by a fast-paced work environment and are ready to take responsibility for outcomes;
  • Are prepared to experiment extensively to find the best solutions;
  • Value feedback and strive for rapid professional growth and self-improvement.

Your responsibilities will include:

  • Crafting a robust strategy for B2B marketing development tailored to the online gaming sector;
  • Effectively managing advertising budgets to meet both marketing and financial objectives;
  • Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers’ work;
  • Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels;
  • Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion;
  • Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data;
  • Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.

To be successful in this role, you’ll need:

  • 3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment;
  • Expertise in AI technologies, such as machine learning, data analysis, and personalization;
  • A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing;
  • Proven experience in navigating the B2B landscape and engaging with users;
  • Proficiency in using analytics tools to track and analyze marketing campaign performance;
  • Strong critical thinking, data-driven approach, and strong analytical skills;
  • Proficiency in English and Spanish;
  • Ability to analyze large volumes of information and draw conclusions;
  • A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored;
  • Creativity and the ability to generate high-quality ideas and hypotheses.

Additional skills that would be beneficial:

  • Experience with Google Ads and TikTok for marketing campaigns;
  • Proficiency in Portuguese;
  • Skills in working with Amplitude and Tableau for marketing analytics;
  • Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.

If you are eager to join the financial technology revolution and have a passion for developing game-changing solutions, we invite you to join our growing team at LaFinteca.

Join the LaFinteca team

For all career-related questions, you can contact our manager:

[email protected]

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