LaFinteca × Betby × Adwa: An Alliance Transforming Access to Brazil’s Market

LaFinteca operates on the belief that true innovation isn’t driven by technology alone, but by understanding how to apply it in the right context. To put this vision into action, we have teamed up with Betby and Adwa, both top-tier providers of sportsbook technology, to launch a fully integrated solution tailored for the Brazilian market. This market-ready offering combines a sportsbook platform, financial infrastructure, and advanced analytics into one package.
This joint approach, dubbed “Straight to the Field,” is revolutionizing the way sportsbook businesses are launched and scaled in the largest emerging market in Latin America.

A Solution Tailored for Brazil

LaFinteca offers extensive fintech expertise, coupled with an infrastructure seamlessly integrated with Brazil’s Central Bank. This integration enables faster customer onboarding and instant payments, while ensuring full compliance with regulations from day one. As a result, there are fewer integration challenges and greater confidence among investors, banks, and regulators.
In addition, we connect our partners with a vast network of fintech firms across the region — over 2,000 companies and operators in total. This connection provides instant access to key partners and prospective customers.

A Flexible Platform for Seamless Integration

Adwa provides the core platform powering this solution, delivering a white-label, scalable system engineered for quick customization and deployment. Its modular architecture allows operators to swiftly deploy sportsbook solutions tailored to the unique needs of the Brazilian market. The platform is easy to integrate and ensures a seamless user experience, even under high-volume usage.

Unlimited Potential

Betby elevates the sportsbook experience to a new level. Its platform combines scalability with extensive customization options and cutting-edge visuals — for example, offering hyper-realistic events modeled on real sports and available around the clock. Thanks to a modular software architecture, operators can fine-tune the platform to local preferences, which in turn boosts user engagement and retention.
One element that truly differentiates Betby is its multicultural team of iGaming specialists. Their strategic insights help brands thrive in fast-growing markets.

A Competitive Edge from the Start

This partnership distinguishes itself by providing a complete, launch-ready product from the outset. By unifying payments, platform, and analytics into one ecosystem, operators gain a scalable, high-performance solution that’s engineered to start generating revenue from the very first day. Moreover, everything can be overseen from a single dashboard — covering sportsbook performance, payment patterns, financial analytics, and more.
Discover how this all-in-one solution can speed up your launch in Brazil and help you gain a competitive edge from day one. Explore the complete LaFinteca × Betby × Adwa offering.